Healthier Choices Management Corp. engages in the vaporizer business in the United States. The company manages and monetizes its intellectual property portfolio comprising Q-Cup and Imitine through royalty and licensing agreements. It also markets its patented Q-Unit and Q-Cup technology, a small quartz cup that users can fill with cannabis or cannabidiol (CBD) concentrate for external heating without direct contact with the concentrate, to consumers in the vaping market. The company was founded in 2008 and is headquartered in Hollywood, Florida.