Sonic Automotive, Inc.

SAH · NYSE · Stock · Consumer Cyclical
$60.05
-1.65% today
Delayed price,

What Sonic Automotive does

Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment is involved in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.

Key facts

Sector
Consumer Cyclical
Industry
Auto & Truck Dealerships
Market cap
$1.90B
P/E (ttm)
9.6
Forward P/E
8.2
Dividend yield
2.69%
Beta
0.93
Profit margin
1.4%
Employees
11,000
Headquarters
Charlotte, NC, United States
Exchange
NYSE

Performance

1 Month
-5.7%
3 Months
-40.2%
6 Months
-15.1%
1 Year
-19.8%
5 Years
+33.7%
$54.1152-week range$113.67
Biggest setback — last 12 months
-40.2%
13 Jul 2026 → 14 Oct 2026
Fell from $100.37 to $60.05 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+67.6%
9 Mar 2026 → 13 Jul 2026
Ran from $59.89 to $100.37 — its strongest sustained advance this year.

Price outlook — trend & volatility model

▼ Trend: Downtrend
Price is below its 20-, 50- and 200-day averages, each stacked below the next — a classic technical downtrend structure.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$52.26 (-13.0%)$60.05$69.01 (+14.9%)
3 Months$47.20 (-21.4%)$60.05$76.40 (+27.2%)
6 Months$42.72 (-28.9%)$60.05$84.42 (+40.6%)
12 Months$37.10 (-38.2%)$60.05$97.21 (+61.9%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 48.2%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

Recent insider activity

Acquired 13,701 shares at $59.78 — Rusnak Paul P., 10% Owner · 2026-10-09
Acquired 1,119 shares at $59.90 — Rusnak Paul P., 10% Owner · 2026-10-07
Acquired 27,756 shares at $59.76 — Rusnak Paul P., 10% Owner · 2026-10-06
Acquired 21,645 shares at $59.50 — Rusnak Paul P., 10% Owner · 2026-10-06
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.