The Simply Good Foods Company

SMPL · NasdaqCM · Stock · Consumer Defensive
$10.72
+1.66% today
Delayed price,

What The Simply Good Foods does

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Key facts

Sector
Consumer Defensive
Industry
Packaged Foods
Market cap
$948.1M
P/E (ttm)
—
Forward P/E
6.4
Dividend yield
0.00%
Beta
0.18
Profit margin
-14.3%
Employees
328
Headquarters
Denver, CO, United States
Exchange
NasdaqCM

Performance

1 Month
+5.8%
3 Months
-3.2%
6 Months
-9.8%
1 Year
-56.4%
5 Years
-71.0%
$9.3852-week range$25.66
Biggest setback — last 12 months
-60.9%
13 Oct 2025 → 21 Sept 2026
Fell from $24.56 to $9.60 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+31.5%
6 Apr 2026 → 29 Jun 2026
Ran from $10.44 to $13.73 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Below long-term trend
Price sits below its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$9.30 (-13.2%)$10.72$12.35 (+15.2%)
3 Months$8.39 (-21.8%)$10.72$13.70 (+27.8%)
6 Months$7.58 (-29.3%)$10.72$15.17 (+41.5%)
12 Months$6.56 (-38.8%)$10.72$17.52 (+63.4%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 49.1%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

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Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.