The Southern Company

SO · NYSE · Stock · Utilities
$88.89
+0.89% today
Delayed price,

What The Southern does

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Key facts

Sector
Utilities
Industry
Utilities - Regulated Electric
Market cap
$102.26B
P/E (ttm)
21.4
Forward P/E
18.1
Dividend yield
3.45%
Beta
0.30
Profit margin
15.4%
Employees
29,502
Headquarters
Atlanta, GA, United States
Exchange
NYSE

Performance

1 Month
+3.9%
3 Months
-6.7%
6 Months
-5.9%
1 Year
-9.1%
5 Years
+45.5%
$81.6952-week range$100.84
Biggest setback — last 12 months
-15.4%
9 Mar 2026 → 21 Sept 2026
Fell from $98.01 to $82.88 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+16.1%
8 Dec 2025 → 9 Mar 2026
Ran from $84.44 to $98.01 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Below long-term trend
Price sits below its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$84.85 (-4.5%)$88.89$93.12 (+4.8%)
3 Months$82.01 (-7.7%)$88.89$96.35 (+8.4%)
6 Months$79.32 (-10.8%)$88.89$99.61 (+12.1%)
12 Months$75.66 (-14.9%)$88.89$104.43 (+17.5%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 16.1%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

Recent insider activity

Acquired 539 shares at $83.47 — Akella Janaki, Director · 2026-10-05
Acquired 539 shares at $83.47 — Cooper Shantella E., Director · 2026-10-05
Acquired 539 shares at $83.47 — Etheredge James O, Director · 2026-10-05
Acquired 539 shares at $83.47 — JOHNS JOHN D, Director · 2026-10-05
Acquired 973 shares at $83.47 — GRAIN DAVID J, Director · 2026-10-05
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.