Celsius Holdings, Inc.

CELH · NasdaqCM · Stock · Consumer Defensive
$27.34
-2.11% today
Delayed price,

What Celsius Holdings does

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

Key facts

Sector
Consumer Defensive
Industry
Beverages - Non - Alcoholic
Market cap
$6.92B
P/E (ttm)
118.9
Forward P/E
16.0
Dividend yield
0.00%
Beta
1.00
Profit margin
4.2%
Employees
1,497
Headquarters
Boca Raton, FL, United States
Exchange
NasdaqCM

Performance

1 Month
-2.4%
3 Months
-5.7%
6 Months
-22.4%
1 Year
-57.8%
5 Years
+19.9%
$23.5652-week range$66.74
Biggest setback — last 12 months
-58.8%
13 Oct 2025 → 28 Sept 2026
Fell from $64.86 to $26.75 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+43.5%
17 Nov 2025 → 19 Jan 2026
Ran from $38.99 to $55.94 — its strongest sustained advance this year.

Price outlook — trend & volatility model

▼ Trend: Downtrend
Price is below its 20-, 50- and 200-day averages, each stacked below the next — a classic technical downtrend structure.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$22.61 (-17.3%)$27.34$33.07 (+20.9%)
3 Months$19.67 (-28.1%)$27.34$38.01 (+39.0%)
6 Months$17.16 (-37.2%)$27.34$43.56 (+59.3%)
12 Months$14.15 (-48.3%)$27.34$52.83 (+93.2%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 65.9%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent insider activity

Sold 300,000 shares at $46.25 — Milmoe William H., Insider · 2026-08-03
Sold 300,000 shares at $46.25 — DeSantis Deborah, Insider · 2026-08-03
Sold 300,000 shares at $46.25 — DeSantis Dean, Insider · 2026-08-03
Sold 450,000 shares at $46.25 — Milmoe William H., Insider · 2026-07-30
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.