Primo Brands Corporation

PRMB · NYSE · Stock · Consumer Defensive
$18.76
-0.77% today
Delayed price,

What Primo Brands does

Primo Brands Corporation operates as a branded beverage company in North America. It offers bottle water solutions and water filtration services; and premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. The company has a portfolio of packaged branded beverages under the Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills brands; purified brands, including Primo Water and Sparkletts; and flavored and enhanced brands, such as AC+ION and Splash Refresher. It distributes direct-to-consumer, retail, commercial and residential customers, and e-commerce and digital platforms. The company is based in Tampa, Florida.

Key facts

Sector
Consumer Defensive
Industry
Beverages - Non - Alcoholic
Market cap
$6.79B
P/E (ttm)
62.5
Forward P/E
12.7
Dividend yield
2.54%
Beta
0.69
Profit margin
1.5%
Employees
12,000
Headquarters
Tampa, FL, United States
Exchange
NYSE

Performance

1 Month
-8.6%
3 Months
-24.4%
6 Months
-10.2%
1 Year
-15.2%
5 Years
+12.8%
$14.3652-week range$26.21
Biggest setback — last 12 months
-35.2%
20 Oct 2025 → 3 Nov 2025
Fell from $22.33 to $14.46 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+73.0%
3 Nov 2025 → 29 Jun 2026
Ran from $14.46 to $25.02 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Below long-term trend
Price sits below its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$16.48 (-12.1%)$18.76$21.35 (+13.8%)
3 Months$14.99 (-20.1%)$18.76$23.47 (+25.1%)
6 Months$13.66 (-27.2%)$18.76$25.75 (+37.3%)
12 Months$11.98 (-36.1%)$18.76$29.37 (+56.6%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 44.8%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

Recent insider activity

Acquired 1,574 shares at $19.05 — STANBROOK STEVEN P, Director · 2026-10-02
Acquired 84,000 shares at $24.30 — FOSS ERIC J, Exec. Chair and CEO · 2026-08-12
Sold 20,410,340 shares at $24.37 — ORCP III DE TopCo GP, LLC, 10% Owner · 2026-08-10
Sold 20,410,340 shares at $24.37 — Lee Tony W, Director · 2026-08-10
Acquired 5,712 shares — Sudhanshu Priyadarshi, Director · 2026-07-16
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.