Herc Holdings Inc.

HRI · NYSE · Stock · Industrials
$123.11
-4.34% today
Delayed price,

What Herc Holdings does

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.

Key facts

Sector
Industrials
Industry
Rental & Leasing Services
Market cap
$4.12B
P/E (ttm)
80.5
Forward P/E
11.3
Dividend yield
2.18%
Beta
2.05
Profit margin
1.0%
Employees
9,600
Headquarters
Bonita Springs, FL, United States
Exchange
NYSE

Performance

1 Month
-9.0%
3 Months
-17.6%
6 Months
+11.7%
1 Year
-1.7%
5 Years
-27.8%
$88.4552-week range$188.35
Biggest setback — last 12 months
-49.5%
2 Feb 2026 → 30 Mar 2026
Fell from $180.31 to $91.04 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+90.6%
30 Mar 2026 → 10 Aug 2026
Ran from $91.04 to $173.51 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Below long-term trend
Price sits below its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$105.08 (-14.6%)$123.11$144.24 (+17.2%)
3 Months$93.57 (-24.0%)$123.11$161.97 (+31.6%)
6 Months$83.52 (-32.2%)$123.11$181.46 (+47.4%)
12 Months$71.12 (-42.2%)$123.11$213.10 (+73.1%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 54.9%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

Comparable companies

Recent headlines

Recent insider activity

Acquired 3,085 shares at $163.00 — Olsson Erik, Director · 2026-08-24
Sold 3,083 shares at $166.82 — Peres Tamir, SVP&Chief Information Officer · 2026-08-20
Acquired 639 shares — Olsson Erik, Director · 2026-08-20
Acquired 1,035 shares — Shannon Patrick S, Director · 2026-05-18
Acquired 1,035 shares — SACHDEV RAKESH, Director · 2026-05-18
Source: SEC Form 4 filings. An "acquired" entry with no price is typically a stock award or option exercise rather than an open-market purchase. Search all insider trades →

Learn the basics

Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.