Rush Enterprises, Inc.

RUSHA · NasdaqGS · Stock · Consumer Cyclical
$44.90
+2.56% today
Delayed price,

What Rush Enterprises does

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles. The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

Key facts

Sector
Consumer Cyclical
Industry
Auto & Truck Dealerships
Market cap
$5.24B
P/E (ttm)
20.6
Forward P/E
14.7
Dividend yield
1.26%
Beta
0.92
Profit margin
3.7%
Employees
7,858
Headquarters
New Braunfels, TX, United States
Exchange
NasdaqGS

Performance

1 Month
-8.2%
3 Months
-12.4%
6 Months
-8.9%
1 Year
+32.3%
5 Years
+98.2%
$30.4552-week range$55.74
Biggest setback — last 12 months
-20.1%
10 Aug 2026 → 12 Oct 2026
Fell from $54.82 to $43.78 — its sharpest sustained decline this year.
Biggest run-up — last 12 months
+73.8%
10 Nov 2025 → 10 Aug 2026
Ran from $31.55 to $54.82 — its strongest sustained advance this year.

Price outlook — trend & volatility model

● Trend: Below long-term trend
Price sits below its 200-day average, but the shorter-term averages are not cleanly aligned above/below it.
HorizonBear case (−1σ)Base caseBull case (+1σ)
1 Month$41.37 (-7.9%)$44.90$48.74 (+8.5%)
3 Months$38.96 (-13.2%)$44.90$51.75 (+15.3%)
6 Months$36.73 (-18.2%)$44.90$54.89 (+22.2%)
12 Months$33.80 (-24.7%)$44.90$59.65 (+32.8%)
Statistical, not machine-learning: a random-walk (no assumed drift) volatility model built from this ticker's own realized price history, plus a purely descriptive moving-average trend read. Illustrative only — not a price target and not financial advice. The bear and bull cases sit one standard deviation (1σ) below and above today's price, a range that covers about 68% of the outcomes the model treats as plausible, not a 68% chance of either case. Annualized volatility used: 28.4%, blended from this ticker's own 3-month and 1-year realized price history. Base case is deliberately flat — this quantifies a possible range, not a directional prediction. See the full model, including wider (≈95%) bands →

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Prices and company data are delayed reference figures from public sources (Yahoo Finance, SEC EDGAR) and may be inaccurate or out of date. This page is informational only — it is not investment advice or a recommendation to buy or sell any security. Past performance does not indicate future results.